Co-registration
Co-registration is the practice of one organization, on its own subscription and
membership registration forms, of offering subscriptions, memberships or leads to
another organization.
In a recent Marketing Sherpa email study, 32% of marketers who gather new names via
co-registration offers on third-party sites, say the names collected perform just as
well as regular house names.
Now you can grow your in-house list and will not be limited to the offers/leads
generated solely on your website.
Co-Registration or co-regs (as typically referred to) are the most affordable way to
generate leads for direct marketing purposes. Here are a couple examples of how websites
generate these co-registration leads for you.
- You register a piece of software, and in the process, you check a
box on the form asking for information on the products and services of the company
or its associates.
- You sign up for a free email account, social network, or to use an
online service, and in the process, you check boxes asking for more information on a
variety of niche topics that can range from business, to health, to pets, hobbies,
etc…
- You subscribe to an ezine on a webpage, and in the process (or on
the confirmation page), you are invited to subscribe to any of several other related
ezines.
All of these are examples of generating a co-registration lead. In the
process of taking one action, your prospect can also "co-register" for
something else.
Common lead fields include: Full Name, Email, Entire Postal Address, Phone #,
Gender, Age (DOB), 1-10 custom questions, IP address, Date and Time Stamp of co-registration
as well as several other available fields.
Pricing for Co-registrations: is based on the amount of required fields by the
Advertiser (ex: Email only would be the least expensive option at around $0.30 to $0.40 a
lead typically). When they register you are sent the lead information in real time or
the files can be batched over daily.
Co registration leads year after year are demanding a larger portion of
every Fortune 500 company’s online media budget. Ironically, coreg leads are
used by some of the biggest businesses, yet small marketers are sometimes reluctant to
use them. If you have any questions about what types of companies are using our coreg
leads you can visit our Clients Page.
Advantages of using co-reg leads are that you know the consumer is looking for
something. If they took the time to check the box on the co-registration form, they
have indicated they want that information about your product or service. With the
correct follow up techniques you can manage these leads and make them extremely profitable
and valuable to your business.
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